NANO COLLECTION_CIRCLE OF LIFE X AES+F
Entire Concept started from PRODUCT, itself. Nano-collection does have eccentric and unique details with - eyewear small size can be held on one’s palm. To emphasise this characteristic of product, I started researching and developing most new and unconventional way to present.
Come up with an idea of having modern fantasy, I select visual artist AES+F to to avoid showing conventional concept of fashion campaign. we rather present this work as an art film ‘The Circle of Life’ was created simultaneously as a pursuit of our origins and of our future, where we reach out to fantastical creatures as if for our dreams and where our life has no beginning or end.
ART DIRECTOR _ SEULKI SUE LEE
Research, Develop, Styling, Garment design, Communication with Artist,
Visualize entire contents, Graphic, Digital strategy, Web design, 3D contents